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Han Keen Juan

Han Keen Juan

Executive Chairman
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Mr Han Keen Juan is our Executive Chairman and the spouse of Mdm Ng Choi Hong, a deemed controlling shareholder of the Company. He is responsible for the overall management of the Group and leads the Group in setting the Group's mission and objectives as well as developing overall business strategies. He has more than 30 years of sales experience and is instrumental in the establishment, development and expansion of our Group's business.

Lim Tao-E William

Lim Tao-E William

Executive Director and Chief Executive Officer
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Mr William Lim, our Chief Executive Officer ("CEO"), joined the Group in 1995. William is the nephew of Mr Han Keen Juan and Mdm Ng Choi Hong, and cousin of Ms Chow Hui Shien. He is responsible for the development of new products and expansion of the Group's business into overseas markets, and oversees the business and sales development strategies.

William has more than 20 years of sales experience. He graduated with a Bachelor of Commerce from the Curtin University of Technology in Australia.

Chow Hui Shien

Chow Hui Shien

Executive Director and Deputy Chief Executive Officer
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Ms Chow Hui Shien, our Deputy CEO, was appointed as our Executive Director on 27 July 2012. Hui Shien is the niece of Mr Han Keen Juan and Mdm Ng Choi Hong, and cousin of Mr Lim Tao-E William. She joined the Group in 2004 with more than seven years of experience in general management. She is responsible for overseeing the general management of our Group including production, logistics, marketing and retail operations. She also participates actively in formulating various branding exercises, business development and sourcing for strategic locations to set up new retail outlets for our Group.

Prior to joining our Group, Hui Shien assisted in the incorporation of Hainan Treats Pte. Ltd. and was subsequently appointed as its manager. Her duties included overseeing the retail and production operations and the sales and marketing activities of the Company. She graduated with a Bachelor of Business from the Monash University, Melbourne.

Tan Han Beng

Tan Han Beng

Lead Independent Director
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Mr Tan Han Beng, appointed as our Lead Independent Director on 25 July 2019, is a Chartered Accountant (Singapore) with more than 20 years of professional financial experience. He is currently a Senior Vice President with UOB Kay Hian, Corporate Finance and is also an Independent Director of several other companies listed on the Singapore Exchange.

His working experience includes acting as a Registered Professional licensed by the Singapore Exchange and he also holds a Capital Markets Financial Advisory Services license issued by the Monetary Authority of Singapore. He was also previously with a Big Four accounting firm where he performed and led numerous financial, internal and special audit engagements.

Audrey Yap Su Ming

Audrey Yap Su Ming

Independent Director
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Ms Audrey Yap Su Ming, appointed as our Independent Director on 24 July 2014, is the managing partner of Yusarn Audrey, an ASEAN Intellectual Property ("IP") specialist and commercial law firm. Yusarn Audrey is headquartered in Singapore and has offices in Thailand and Malaysia, and collaboration partner offices in Europe and Philippines.

Known as one of Singapore's outstanding IP experts, Audrey has an international reputation, having received numerous awards for her role in shaping IP portfolios of companies and industries for value and monetisation, and advising countries on IP policies. Audrey is a qualified lawyer in Singapore and Malaysia, a solicitor of England and Wales, a registered patent agent in Singapore and a Notary Public.

Audrey served as a Board Member of Enterprise Singapore, Ministry of Trade and Industry Singapore between 2018-2020. She has been serving as a Member of the Board of Directors in IP Office of Singapore ("IPOS") since 2015 and is an Adjunct Fellow with the IP Academy of Singapore.

Audrey is the only lawyer in Singapore who has been named as one of the World's Leading IP Strategists in a London based survey conducted by Intellectual Asset Management ("IAM") magazine for 13 consecutive years, from 2009 till 2021.

Audrey's past accolades include being listed as one of Singapore's leading lawyers in Who's Who Legal, as Asia Law's Market Leading lawyer for IP, and named as one of Singapore's Leading Trademark Professional in World Trademark Reporter. She was also named as one of the top Women Business lawyers in Singapore by Euromoney.

She served her term as President for Licensing Executives Society (LES) International from May 2020 to May 2021, a leading international association of IP and licensing professionals worldwide and she is the first from Singapore to achieve this.

She is also a board member of SMEC Committee, Singapore Business Federation (SBF), Council Member of the Workforce Advancement Federation (WAF) and Legal Advisor to the Franchise & License Association (FLA).

Audrey was the regional consultant for the World Intellectual Property Organisation ("WIPO"), a UN specialised agency, from 2004-2006 to look at harnessing IP for growth for ASEAN. Audrey was selected by WIPO to serve on a high level expert panel in 2015 on International Technology Transfer in Geneva under the WIPO Development Agenda framework. Audrey recently completed a study for WIPO in 2019 on public sector IP.

In 2012, Audrey served on the IPOS Steering Committee on a National IP Competency Framework as well as on the IP Sub Committee on "Developing a vibrant market place for IP transactions and commercialisation" for the purpose of the IP Hub Master Plan for Singapore, launched in March 2013.

Hawazi Bin Daipi

Hawazi Bin Daipi

Independent Director
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Mr Hawazi Bin Daipi, appointed as our Independent Director on 24 October 2019, is currently Singapore's Non-Resident Representative to the Palestinian Authority (PA) and Non-Resident High Commissioner to the Republic of Ghana. On the social front, Mr Hawazi is Chairman of the National Council Against Drug Abuse (NCADA). He is also a member of Lee Kuan Yew Bilingual Fund Board and the National Committee on Prevention, Rehabilitation and Recidivism (NCPR). Mr Hawazi is also Advisor to Foreign Domestic Worker Association for Social Support and Training (FAST) and Advisor to Malay Youth Literary Association (4PM).

He was elected as a Member of Parliament for Sembawang Group Representation Constituency (GRC) for four times from December 1996 to August 2015. Mr Hawazi was appointed as Parliamentary Secretary and later, Senior Parliamentary Secretary of the Ministries of Education, Manpower and Health from 2001 to 2015. As a Member of Parliament, he was appointed as Chairman of the Government Parliamentary Committee for Manpower (1999 to 2001). He was also Acting Vice-Chairman of the London-based Commonwealth Parliamentary Association (CPA) (2001 to 2003). He was Chairman of Sembawang Town Council from 2003 to 2015. His other working experiences include being Director of the International Affairs Department in the National Trades Union Congress (NTUC) (1997 to 2001). He was also Executive Secretary of the Port of Singapore Authority (PSA) Workers' Union (1997 to 2001) and Executive Secretary of the Singapore Manual and Mercantile Workers' Union (SMMWU) (1997 to 2001).

Mr Hawazi graduated with a Bachelor of Arts (Honours) in Economics and Geography from the University of Singapore, and also obtained a Diploma in Education from the Institute of Education.