Page 22 - ar2014

BOARD OF DIRECTORS
20
Annual Report 2014 •
Han Keen Juan
Executive Chairman
Lim Tao -E William
Chief Executive Offcer
Chow Hui Shien
Executive Director and
Deputy Chief Executive Offcer
Han Keen Juan is our Executive Chairman
and the spouse of Mdm Ng Choi Hong, a
substantial shareholder of the Company. He
is involved in the overall management of the
Group and leads the Group in setting the
Group’s mission and objectives as well as
developing the overall business strategies.
He has more than 30 years of sales
experience and was instrumental in the
establishment,development and expansion
of our Group’s business.
William Lim, our Chief Executive Offcer
(CEO), joined the Group in 1995. He is
responsible for the development of new
products, expansion of our business into
overseas markets, and overseeing the
business and sales development strategies.
William has more than 20 years of sales
experience. He graduated with a Bachelor
of Commerce from the Curtin University of
Technology in Australia.
Chow Hui Shien, our Deputy CEO, was
appointed as our Executive Director on 27
July 2012. She joined the Group in 2004
with more than seven years of experience
in general management. She is responsible
for overseeing the general management of
our Group including production, logistics,
marketing and retail operations. She also
participates actively in formulating various
branding exercises, business development
and sourcing for strategic locations at which
to set up new retail outlets for our Group.
Prior to joining our Group, she assisted in
the incorporation of Hainan Treats Pte. Ltd.
and was subsequently appointed as its
manager. Her duties included overseeing
the retail and production operations and
the sales and marketing activities of the
company. She graduated with a Bachelor
of Business from the Monash University,
Melbourne.