Page 12 - ar2014

Each brand name embodies the unique promise, aspiration and personality of the product.
In order to differentiate the product from others in today’s competitive market, Old
Chang Kee has developed memorable and distinctive brand names for all our products.
OUR BRANDS
Affectionately named O’ My Darling,
our mobile kitchen has graced many high
profle events such as the National Day
Parade in Singapore.
Catering
Our catering service
allows you to enjoy great
tasting food from our Old
Chang Kee, Curry Times
and Take 5 menu at
your casual gathering or
corporate events.
Featuring some of the best local dishes,
Take 5 offers our customers a cozy
dine-in experience with delectable local
delights.
The Pie Kia Shop offers a range of
unusual tastes and product names, serving
great bite-sized pies.
10
Annual Report 2014 •