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Board Of Directors

Han Keen Juan

Han Keen Juan

Executive Chairman
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Han Keen Juan is our Executive Chairman and the spouse of Mdm Ng Choi Hong, a deemed controlling shareholder of the Company. He is involved in the overall management of the Group and leads the Group in setting the Group's mission and objectives as well as developing the overall business strategies. He has more than 30 years of sales experience and was instrumental in the establishment, development and expansion of our Group's business.

Lim Tao-E William

Lim Tao-E William

Executive Director and Chief Executive Officer
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William Lim, our Chief Executive Officer ("CEO"), joined the Group in 1995. William is the nephew of Mr Han Keen Juan and Mdm Ng Choi Hong, and cousin of Ms Chow Hui Shien. He is responsible for the development of new products, expansion of our business into overseas markets, and overseeing the business and sales development strategies.

William has more than 20 years of sales experience. He graduated with a Bachelor of Commerce from the Curtin University of Technology in Australia.

Chow Hui Shien

Chow Hui Shien

Executive Director and Deputy Chief Executive Officer
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Chow Hui Shien, our Deputy CEO, was appointed as our Executive Director on 27 July 2012. Hui Shien is the niece of Mr Han Keen Juan and Mdm Ng Choi Hong, and cousin of Mr Lim Tao-E William. She joined the Group in 2004 with more than seven years of experience in general management. She is responsible for overseeing the general management of our Group including production, logistics, marketing and retail operations. She also participates actively in formulating various branding exercises, business development and sourcing for strategic locations at which to set up new retail outlets for our Group.

Prior to joining our Group, Hui Shien assisted in the incorporation of Hainan Treats Pte. Ltd. and was subsequently appointed as its manager. Her duties included overseeing the retail and production operations and the sales and marketing activities of the Company. She graduated with a Bachelor of Business from the Monash University, Melbourne.

Ong Chin Lin

Ong Chin Lin

Lead Independent Director
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Ong Chin Lin, appointed as our Lead Independent Director on 16 November 2007, is currently also an independent director of Acesian Partners Limited (formerly known as Linair Technologies Limited). He has more than 30 years of working experience to date and had previously held positions such as group accountant of Prima Flour Ltd, finance and operation director of Malaysia-Beijing Travel Sdn Bhd, leasing manager of Far East Organisation Pte Ltd and financial controller of Nylect Technology Limited.

He graduated with a Bachelor of Commerce (Accountancy) from the then Nanyang University. He is an associated member and a fellow of the Institute of Chartered Accountants in England and Wales. He is also a member of the Malaysia Institute of Accountants.

Audrey Yap Su Ming

Audrey Yap Su Ming

Independent Director
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Audrey Yap Su Ming, appointed as our Independent Director on 24 July 2014, is the managing partner of intellectual property ("IP") specialist law firm, Yusarn Audrey. Known as one of Singapore's outstanding IP experts, Audrey has an international reputation, and has received numerous awards for her role in shaping IP portfolios of companies and industries, and advising countries on IP policies.

Audrey is the only lawyer in Singapore who has been named one of the World's Leading IP Strategists in a London based survey conducted by IAM magazine from 2009 till 2016, 8 years running.

Audrey was listed as one of Singapore's leading lawyers in the 2008 Who's Who Legal and named by Euromoney as one of the top Women Business lawyers in Singapore.

Audrey is a Member of the Board of Directors, IP Office of Singapore, an Advisor of IP ValueLabs and Director of IPOS International, a subsidiary of IPOS.

Audrey served as regional consultant for the World Intellectual Property Organisation ("WIPO"), a UN specialised agency from 2004-2006 to look at harnessing IP for growth for ASEAN. Audrey was selected by WIPO to serve on a high level expert panel in 2015 on International Technology Transfer in Geneva under the WIPO Development Agenda framework.

She is an Adjunct Fellow with the IP Academy of Singapore and a Notary Public.

In 2012, Audrey served on the IPOS Steering Committee on a National IP Competency Framework as well as on the IP Sub Committee on "Developing a vibrant market place for IP transactions and commercialisation" for the purpose of the IP Hub Master Plan for Singapore, launched in March 2013.

She is Chairman of the SMEC Innovation Committee, Singapore Business Federation and LES International Vice President.

Audrey is a qualified lawyer in Singapore and Malaysia, a solicitor of England and Wales, and is a registered patent agent in Singapore.

Zainudin Bin Nordin

Zainudin Bin Nordin

Independent Director
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Zainudin Bin Nordin, appointed as our Independent Director on 28 July 2015, is currently the President of the Football Association of Singapore, President of the French Alumni of Singapore and the Executive Director of AMS Marine Services Group. Zainudin was Mayor of Central Singapore District from 2006 to 2011. He was the Member of Parliament for Bishan-Toa Payoh Group Representation Constituency (GRC) for the period from 2001 to 2015.

Zainudin also holds directorships in a number of companies including Mendaki Social Enterprise Network Singapore Pte Ltd, Celestine Management Pte Ltd and AFF Pte Ltd. He holds a Diplôme d'ingénieur en électronique et électrotechnique (which is equivalent to a Master of Science in Electrical and Electronics Engineering) from ESIEE Paris, France.


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